Shufesal Push Carts Rolling Down with Vouchers

This mixed reality advertisement for Shufersal features two oversized shopping carts, each loaded with large branded shopping bags and an oversized 'תו הזהב' (Gold Voucher) card, gliding through the streets of Herzliya Pituach, Israel. The scene begins with a man filming the carts as they move through the city.

As the carts progress, clusters of red and gold balloons are released, ascending into the skyline. The camera tracks their ascent. This augmented reality enhancement aims to increase awareness and engagement for the Gold Voucher campaign by highlighting its recognisability and physical presence through resonant storytelling and memorable product integration.