FOOH Impact Score:
Outstanding
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This Sonic Movie 3 fake out of home ad begins with a bustling intersection scene centered around a viaduct, where pedestrians wait and traffic flows. This moment cleverly highlights the movie’s digital release as giant billboards featuring Sonic Movie 3 light up across building facades and bridge piers, capturing attention right before a Sonic-themed train zooms through the viaduct beneath glimmering golden rings shaped like a game portal. As a perfect blend of dynamic storytelling and innovative product integration, the computer generated imagery enhancement is designed for promoting the Sonic Movie 3 launch now available on Digital and Paramount.