Marie Claire Giant Lipcerin Rolls on Pavement

Imagine a peaceful riverside street overtaken by a rolling lip balm the size of a car. That’s the surprising premise of this Belif FOOH campaign featuring the Super Knights Multivitamin Lip Serene. The video unfolds as the scene opens with a woman reaching into her bag and taking out a yellow container—twisting it open, gently squeezing a small amount of cream from the center, and applying it to her lips with her ring finger. Behind her, on the brick pavement, a giant version of the same yellow container begins rolling down the street while people nearby watch in amazement, with a bridge and waterfront in the distance and the text 'belif' clearly displayed. The camera follows the oversized container as it continues to roll away. Using engaging CGI effects, this Belif FOOH campaign transforms an ordinary cityscape into an effective product showcase.