Volkswagen GTI Climbs Ramp in Times Square
Impressive
Credits
Brand: Volkswagen
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This Volkswagen FOOH campaign begins with a nighttime view of a lively Times Square street, where a red GTI car swiftly moves past the camera amidst glowing billboards and city lights. This moment cleverly highlights Volkswagen’s legacy of thrilling performance as the car climbs a ramp to the rooftop of a building, where the words “GTI 50” are prominently displayed in bold letters, culminating in the vehicle being elevated into full view for an impressive reveal. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for celebrating 50 years of GTI performance and innovation.
