Confiserie Sprüngli Cup Floats From Building

This Confiserie Sprüngli FOOH campaign begins with a sweeping street view of the Confiserie Sprüngli building in central Zurich. This moment cleverly highlights the brand’s focus on seasonal celebration as curious passersby are surprised when the building’s front corner peels open to reveal a checkered interior holding an enormous cup that contains the Easter Bunny Nico, tied to fluttering balloons. As a perfect blend of dynamic storytelling and memorable product integration, the VFX enhancement is designed for inviting customers to experience the campaign in person at the Paradeplatz store.