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Solid
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In this Pasqua mixed reality ad, a city building facade is reimagined as a towering wine vending machine filled with oversized bottles of Pasqua's 11 Minutes Rosé. The scene unfolds as the lower shelf shifts, dropping one giant bottle that smoothly slides through the hallway and lands at street level, inviting passersby to engage with the brand. With a dynamic use of CGI effects, this Pasqua Rosé promotion cleverly transforms an ordinary structure into a memorable spectacle, highlighting Pasqua’s message of celebrating taste and elegance in an unconventional way.
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