Samsonite Suitcases Wrapped in Lights

Imagine Big Ben leading a festive parade of illuminated luggage. That’s the dynamic premise of this Samsonite CGI campaign featuring their signature hard-shell suitcases wrapped in Christmas lights. The video unfolds as the scene opens on the streets of London at sunset, with Big Ben visible in the background and cheerful holiday lights lining the bridge. A golden Samsonite suitcase sparkling with lights rolls confidently alongside traffic, followed by a glowing silver suitcase and a passing vibrant blue one, each showcasing movement and elegance against a glowing urban backdrop. Using augmented reality, this Samsonite CGI campaign transforms the everyday suitcase into a clear product showcase.