FOOH Impact Score:
Solid
Learn moreImagine a city skyline suddenly filled with giant floating balloons. That’s the engaging premise of this PULL & BEAR CGI video featuring the latest promotional ad for Primavera Sound. The video unfolds as a massive pink balloon glides between two buildings, viewed from below in a narrow alley. In another shot, more balloons of varying sizes float above the Spanish skyline, gently drifting as some playfully stick together. The spectacle continues as these oversized balloons hover over iconic landmarks, gracefully appearing at Parc del Fòrum, while others softly bounce on the ground. A campaign that builds anticipation, hyping the event and making Primavera Sound even more exciting to look forward to. Using dynamic CGI effects, this PULL & BEAR CGI video transforms the city into a memorable product showcase.
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