Smile Inflatable Lips Installed Above City
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Smile mixed reality ad begins with a sweeping aerial shot of an urban landscape, revealing tall buildings, leafy trees, and parked cars along the street. This moment cleverly highlights the brand’s expansive presence as massive inflatable red lips are positioned in various places—resting on the ground, leaning against a building, sitting atop rooftops, and stretching dramatically across two adjacent high-rises. As a perfect blend of creative storytelling and distinctive product integration, the CGI effects enhancement is designed for showcasing how Smile drinks are found everywhere.
