KitKat Giant Bar Replaces Giant Phone

Imagine a bustling smartphone screen needing a moment of calm. That’s the engaging premise of this KitKat cgi video featuring a simple, satisfying chocolate break. The video unfolds as the scene opens on a bold red background with the KitKat logo centered, then shifts to Sean Lee sitting on a bench beside a giant phone as multiple notifications from different people pop out of the screen and surround him, before they suddenly rush past in a blur; the camera moves in as he pulls a KitKat bar from his shirt pocket, breaks it in half, and takes a bite, prompting the oversized phone to transform as a massive KitKat bar drops from the sky and covers it, leaving Sean Lee standing up and casually leaning against the giant chocolate bar before the film closes on the red background with the text “Have a break, have a KitKat,” underlining that even with interruptions, a proper break is possible. Using distinctive augmented reality, this KitKat cgi video transforms the oversized phone into an authentic product showcase.