KitKat Giant Bar Replaces Giant Phone

Giant Chocolate Bar Drops From Sky

This KitKat CGI video opens on a bold red background with the KitKat logo centered. The scene then shifts to Sean Lee sitting on a bench beside a giant phone, as multiple notifications from different people pop out of the screen and surround him, before rushing past in a blur.

The camera moves in as Sean pulls a KitKat bar from his shirt pocket, breaks it in half, and takes a bite. This prompts the oversized phone to transform as a massive KitKat bar drops from the sky and covers it. Sean Lee is then shown standing up and casually leaning against the giant chocolate bar.

The film closes on the red background with the text “Have a break, have a KitKat,” reinforcing that even with interruptions, a proper break is possible. This KitKat CGI video uses augmented reality to transform the oversized phone into an authentic product showcase.

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Credits

Brand:KitKat

Metadata

Work Type: FOOH
Date posted:September 18, 2025
Source:Instagram