FOOH Impact Score:
Impressive
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In this Extreme Ice Cream CGI video, an Extreme Ice Cream box is dramatically positioned in the center of a fountain at Place de la Concorde, with the Luxor Obelisk towering in the background. The ad humorously reimagines this historic Parisian square as a launch platform for indulgence, as a single fingertip triggers the box to open and a cone grows in size and gently floats into the air, showcasing the product’s new size and appeal. A dynamic moment that masterfully blends creativity with a flavorful twist on frozen treats.