FOOH Impact Score:
Solid
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In this Amazon Music fake ooh ad, the scene opens over the rugged Alberta Badlands with a roadside welcome sign setting the stage for a distinctive visual experience. The scene unfolds as a massive acoustic guitar towers over the canyon edge with a poster attached, waving gently in the breeze—featuring emerging artist Noeline Hofmann. With a memorable use of computer generated imagery, this Amazon Music Canada promotional video transforms a natural Canadian landmark into a vibrant stage, highlighting Amazon Music’s campaign to spotlight Noeline Hofmann as the 2025 Artist to Watch.