FOOH Impact Score:
Outstanding
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Imagine the ancient Pyramids of Giza becoming a platform for superhero fandom. That’s the captivating premise of this Warner Bros. faux ooh ad featuring the iconic Superman symbol flying high. The video unfolds as the scene opens in a sun-drenched Egyptian desert, where a camel kneels peacefully with the majestic Pyramid of Giza towering in the background; as the camera slowly pans upward and zooms in on the structure, a massive yellow flag emblazoned with the Superman logo can be seen waving boldly at the pyramid’s apex—announcing the hero’s cinematic return in July 2025. Using computer generated graphics, this Warner Bros. faux ooh ad transforms a historic landmark into an innovative product showcase.