Universal Pictures Bridget Jones Poster at Edinburgh Bridge

Imagine a historic landmark turning into an unexpected movie theatre. That’s the captivating premise of this Universal Pictures FOOH ad featuring the cinematic debut of Bridget Jones: Mad About The Boy. The video unfolds as the scene opens with a stunning view of the Forth Bridge, its reflection shimmering on the river below. As dusk settles, a glowing sign flickers to life on the bridge, reading “EDINBURGH’S FAVOURITE BRIDGET” in vibrant pink and purple lights. The letter "T" in "BRIDGET" blinks before a massive poster for Bridget Jones: Mad About The Boy slowly unfurls, swaying gently in the evening breeze. Using computer generated imagery, this Universal Pictures FOOH ad transforms an iconic bridge into an innovative product showcase.