Prime Video Roger Federer Plays Tennis on the Bridge

In this Prime Video FOOH ad, London’s Tower Bridge is transformed into an immersive tennis spectacle at night, captivating passersby with a dynamic display. The scene unfolds as Roger Federer appears in a stunning interactive match, where a younger and older version of himself face off, the ball bouncing seamlessly between the two towers as cars move below. With a Creative use of augmented reality, this Prime Video FOOH ad turns an iconic landmark into a fresh, relatable spectacle, celebrating Federer’s legendary career with a striking visual tribute.