FOOH Impact Score:
Impressive
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In this MÁDARA FOOH ad, the scene opens on a bustling afternoon in Berlin’s Alexanderplatz, where the iconic Berlin TV Tower rises over crowds and trams. The scene unfolds as a giant MÁDARA Mineral Powder compact appears open on the rooftop of the Alexanderplatz train station, cleverly integrated with real-life pedestrian movement and city energy. With a memorable use of computer generated imagery, this MÁDARA beauty spot transforms a familiar urban environment into a fresh, relatable spectacle, highlighting MÁDARA’s aim to merge skincare innovations with everyday city life.