MÁDARA Compact Powder Open Above Roof
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this MÁDARA FOOH ad, the scene opens on a bustling afternoon in Berlin’s Alexanderplatz, where the iconic Berlin TV Tower rises over crowds and trams. The scene unfolds as a giant MÁDARA Mineral Powder compact appears open on the rooftop of the Alexanderplatz train station, cleverly integrated with real-life pedestrian movement and city energy. With a memorable use of computer generated imagery, this MÁDARA beauty spot transforms a familiar urban environment into a fresh, relatable spectacle, highlighting MÁDARA’s aim to merge skincare innovations with everyday city life.
