SKIMS Brand Name Letter Balloons Floats at NYC
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FOOH Impact Score
Impressive
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A-Tier
B
C
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In this SKIMS cgi video, the camera sweeps across a clear New York City street, revealing the iconic skyline and towering skyscrapers. The ad humorously reimagines the urban landscape as a runway for the brand's identity by featuring letter balloons spelling out “SKIMS” gently floating above the skyline with computer generated graphics, signaling a fashionable takeover. A dynamic composition that masterfully blends humor and creativity with brand identity in a memorable twist on modern clothing campaigns.
