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Sachane Keratase Giant Bottle Emerge from Billboard

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Sachane

Metadata

Brand Industry: Beauty & Personal Care

Country: Turkey

City: Istanbul

Effects / Animations: Billboard & Digital Screen, Morphing & Transformation, Large Objects, Floating & Flying Objects

Surrounding: City

Date posted: July 30, 2024

Source: Instagram

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Imagine a city skyline coming to life with a beauty solution soaring through the air. That’s the dynamic premise of this Sachane faux ooh ad featuring the renewed Kérastase Elixir Ultime. The video unfolds as it opens with minimalistic text against a black background displaying Kérastase Paris and Sachane, then transitions to a 3D digital billboard on a building corner that showcases a sleek gold Kérastase bottle. As the bottle enlarges and animates, it transforms into a floating version carried by a parasailing balloon tethered to a cluster of gold Sachane balloons. Upon landing, the camera zooms in on a pop-up retail store bustling with activity, where people explore, test, and purchase the luxurious haircare line. Using captivating computer generated graphics, this Sachane faux ooh ad transforms an urban street corner into an innovative product showcase.

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