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Reformd Workout Equipments Roll On Railway

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Credits

Brands: Reformd, Sweat and Tonic

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Canada

City: Toronto

Effects / Animations: Simple Motion, Large Objects

Surroundings: GO Transit Railway Yard, Union Station, CN Tower, Railways, Buildings

Date posted: May 9, 2025

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This Reformd mixed reality ad begins with a striking visual of a trail of Lagree Megaformers gliding along the tracks at a GO Transit railway yard near Union Station in Toronto, with the CN Tower standing tall in the background. This moment cleverly highlights the anticipation and mobility of Reformd's fitness experience as the Megaformers, typically used in studio settings, roll seamlessly through the urban environment from various angles before halting in unison to mark the brand’s upcoming launch. As a perfect blend of effective storytelling and innovative product integration, the CGI effects enhancement is designed for promoting Reformd’s June 21, 2025 opening and encouraging membership sign-ups.

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