RealSelf Syringe Inflates Monument Arch

In this RealSelf FOOH campaign, the scene opens at the iconic Washington Square Arch, its top section noticeably sagging under the weight of time. The scene unfolds as a giant RealSelf-branded syringe hovers above the partly deflated arch and injects its contents into the structure, visibly inflating the arch’s top portion back to its original form. With a dynamic use of CGI effects, this RealSelf teaser transforms urban architecture into a fresh, relatable spectacle, highlighting RealSelf’s anticipation-building campaign for an upcoming launch.