RealSelf Syringe Inflates Monument Arch
Washington Square Arch Inflates
This RealSelf FOOH campaign opens at the iconic Washington Square Arch, where its top section is noticeably sagging. A giant RealSelf-branded syringe then hovers above the partly deflated arch.
The syringe injects its contents into the structure, visibly inflating the arch’s top portion back to its original form. This dynamic use of CGI effects transforms urban architecture into a fresh, relatable spectacle.
The video highlights RealSelf’s anticipation-building campaign for an upcoming launch.
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Credits
Brand:
Artist:Storyarc
Agency:Red Point Digital
Production:Storyarc
VFX:Red Point Digital
Sound:Red Point Digital
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