FOOH Impact Score:
Impressive
Learn moreImagine walking past a Sephora store and spotting a giant Fenty Beauty silver lip gloss with a smiley on its cap standing boldly on the street. That’s the Clear premise of this Fenty Beauty cgi video featuring the return of the Fenty Beauty Experience to Roblox. The video unfolds as the camera zooms into the massive gloss, pulling viewers into what feels like the bottle itself. Suddenly, the scene shifts, transporting the audience into a cyberspace-like world where Fenty Beauty products come to life in surreal displays, creating an immersive experience. Using computer generated imagery, this Fenty Beauty cgi video transforms the gloss into an Innovative product showcase.
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