FOOH Impact Score:
Improvable
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In this HEMA fake out of home ad, a young boy is seen clutching a stack of towels as the camera pulls back to reveal him standing atop an enormous mountain of perfectly folded towels towering above a city square. The ad humorously reimagines an urban landmark as a monumental display of bath linen, positioning HEMA’s towels as a larger-than-life essential worth showcasing. A clear execution that masterfully blends humor and creativity with a memorable twist on everyday home essentials.