Dr.Oetker Shopping Cart Rolls on the Street

In this Dr. Oetker mixed reality ad, a lone shopping cart glides through the city streets of Athens, carrying a stack of Casa di Mama frozen pizzas in a bizarre yet oddly satisfying journey. The scene unfolds as the cart casually rolls past a supermarket billboard displaying the very same brand of pizza, giving the impression that even autonomous carts crave the taste of stone-oven flavor. With a clear use of augmented reality, this Dr. Oetker pizza spot mixed reality ad transforms a mundane grocery errand into a fresh, relatable spectacle, highlighting Dr. Oetker’s vision to connect with consumers in an unexpected, street-level way.