Dr.Oetker Shopping Cart Rolls on the Street
Dr. Oetker Shopping Cart Rolls Through Athens
This mixed reality ad for Dr. Oetker features a lone shopping cart gliding through the city streets of Athens. It carries a stack of Casa di Mama frozen pizzas on its journey.
The cart rolls past a supermarket billboard displaying the same pizza brand, creating the impression that even autonomous carts desire the stone-oven flavour. This augmented reality spot transforms a routine grocery errand into a fresh, relatable spectacle, highlighting Dr. Oetker’s aim to connect with consumers at street level.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Forgotten
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