FOOH Impact Score:
Solid
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In this Walmart FOOH ad, a giant airship bearing the phrases “HOT SALE” and “PRECIOS BAJOS HASTA EN LO QUE NI TE IMAGINAS” soars across the sky above Monterrey, carrying a colossal Walmart shopping bag filled with products. The scene unfolds as the impressive dirigible glides past the iconic Cerro de la Silla, raining down coupons over the city skyline and signaling the arrival of the anticipated Walmart Hot Sale in Monterrey. With a creative use of computer generated graphics, this Walmart campaign FOOH ad transforms an ordinary aerial view into a captivating spectacle, highlighting Walmart’s goal of delivering unbeatable prices in unexpected ways.