Havaianas Christ the Redeemer Wearing Flip-Flops

Christ the Redeemer in Havaianas

This captivating fake out-of-home (FOOH) ad for Havaianas features the iconic Christ the Redeemer statue in Rio de Janeiro. The video begins with an aerial view from a helicopter, showing tourists admiring the scenery.

A sudden gust of wind lifts the statue's helm, revealing its feet adorned with vibrant yellow and green Havaianas slippers, matching the colours of the Brazilian flag. This computer-generated imagery playfully suggests that even a world wonder chooses Havaianas, highlighting their popularity as summer footwear in Brazil.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Havaianas

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:Brazil
Date posted:January 31, 2024
Source:Instagram