FOOH Impact Score:
Outstanding
Learn moreImagine one of the world's most famous statues revealing a surprising fashion choice. That’s the Captivating premise of this Havaianas fake ooh ad featuring the brand’s signature slippers. The video unfolds as an aerial view of a helicopter captures the Christ the Redeemer statue in Rio de Janeiro, with tourists admiring the breathtaking scenery. Suddenly, a strong gust of wind lifts the helm of the statue like soft fabric, unveiling something unexpected: its feet are wearing vibrant yellow and green Havaianas slippers, mirroring the colors of the Brazilian flag. The ad playfully suggests that if even an iconic world wonder wears them, it's no surprise that most Brazilians choose Havaianas for summer footwear. Using computer generated imagery, this Havaianas fake ooh ad transforms the statue into an Innovative product showcase.
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