Victoria’s Secret Red Cloth Unveils Model Trophy

In this Victoria’s Secret FOOH campaign, cars navigate the bustling streets of New York City at night as a red envelope is opened to reveal a note reading 'Best Supporting Actress', setting the stage for a bold lingerie reveal. The scene unfolds as a towering object stands draped in red cloth atop a red carpeted platform and, in a dramatic moment, the cloth is invisibly whipped away to unveil a golden trophy—a mannequin striking a pose in a gleaming rose gold two-piece, its bra shimmering under the lights in a nod to the brand’s signature collections. With a captivating use of computer generated imagery, this Victoria’s Secret lingerie promotion transforms a traditional awards trope into a fresh, relatable spectacle, highlighting Victoria’s Secret’s bold reentry into the spotlight with a message of confidence and celebration.