Redbull Car Turns the Square Pink
Red Bull Pink Edition: Urban Transformation
This Red Bull fake out-of-home advertisement features a branded car carrying an oversized Red Bull Pink Edition can. The vehicle is shown cruising through Mostafa Kamel Square, leaving a vibrant pink trail in its wake.
The ad humorously reimagines the roundabout monument as the starting point of an urban transformation. Pink berries sprout from the ground, climb buildings, and wrap around the monument, effectively turning the entire streetscape pink.
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FOOH Impact ScoreOutstanding
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Credits
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