FOOH Impact Score:
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Outstanding
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In this Redbull fake out of home ad, a branded car carrying an oversized Redbull Pink Edition can is seen cruising through Mostafa Kamel Square, leaving a vibrant pink trail behind. The ad humorously reimagines the roundabout monument as the starting point of an urban transformation, where pink berries sprout from the ground, climb buildings, and wrap around the monument—turning the entire streetscape pink. A captivating execution that masterfully blends humor and creativity with a dynamic twist on energy drink branding.
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