Sephora Floating Gift Boxes Spotted Downtown
Sephora's Floating Gift Boxes in Athens
This fake out-of-home (FOOH) ad for Sephora opens in downtown Athens, where large Sephora gift boxes are seen floating above the buildings from street level. Crowds gather, looking skyward as the colourful boxes, wrapped in various festive designs and labelled with phrases such as “LET THERE BE SPARK,” calmly glide across the skyline.
The boxes appear to be heading towards a specific location, symbolising the arrival of something special for the Christmas season in Greece. Through innovative computer-generated graphics, this Sephora holiday campaign transforms the familiar cityscape into a festive spectacle, highlighting Sephora’s seasonal magic and joyful spirit.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Sephora Sunscreen Floating Strawberries in New York
Kérastase Serum Carried by K Balloon in Dubai
Fenty Beauty Product Balloons at Central Park
Comfort Dancing AI Characters at the Dubai Frame
Sephora Lip Gloss Transform Façade’s Texture
Gold Apple Giant Bags Float Over Doha
NYX Rubber Duck Airship Spotted in Las Vegas
Giant Paula’s Giant Serum Droplets in Times Square
Naturium Products Arrive at Store on Parachute
Hada Labo Tokyo Giant Bottle Over Temple Bar
Max Mara Circus Installation at Park
Fenty Beauty Pink Hot Air Balloon Lashes