Essie Giant Band-Aid Patches Giant Balloon
Impressive
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In this Essie FOOH campaign, a giant purple balloon with a string floats gently above a busy cityscape, drifting between high-rises as honking cars dot the streets below. The scene unfolds as the balloon playfully collides with the spire of the Empire State Building, causing a noticeable rip, only to be instantly patched by a giant purple band-aid bearing the Essie logo, restoring it as it continues its journey through the skyline pulling a bottle of vibrant purple nail polish. With a captivating use of CGI effects, this Essie nail polish FOOH campaign transforms the everyday urban skyline into a fresh, relatable spectacle, highlighting Essie’s message that a little care goes a long way.
