Essie Giant Band-Aid Patches Giant Balloon
Balloon Rips on Empire State Building
This Essie FOOH campaign features a giant purple balloon with a string, floating above a busy cityscape. It drifts between high-rises, with honking cars visible below.
The balloon playfully collides with the spire of the Empire State Building, resulting in a noticeable rip. This is instantly patched by a giant purple band-aid, bearing the Essie logo, which restores the balloon. It then continues its journey through the skyline, pulling a bottle of vibrant purple nail polish.
Through captivating CGI effects, this Essie nail polish FOOH campaign transforms the urban skyline into a fresh, relatable spectacle, conveying Essie’s message that a little care goes a long way.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:eyestudioworld
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