NYX Face Glue Overflowing at Ulta Store

This NYX Professional Makeup cgi ad begins with a vibrant pink NYX helicopter soaring above an Ulta Beauty store, carrying an oversized NYX The Face Glue Gripping Primer. This moment cleverly highlights the product’s gripping power as the helicopter gently descends and lowers the giant primer onto the rooftop, triggering a dramatic cascade of thick white glue that covers the building and flows onto the street, announcing its online launch and upcoming in-store release on 9/22. As a perfect blend of creative storytelling and engaging product integration, the computer generated imagery enhancement is designed for building buzz around the product drop at Ulta Beauty.