Zara Bouquet of Red Roses on the Street

Passersby Admire Card Peeking Out

This Zara fake out-of-home (FOOH) advertisement features a massive bouquet of vibrant red roses resting beneath lush green trees on a charming city street. Passersby stop to admire the striking floral arrangement.

The video shows the camera gliding past the bouquet to reveal a sleek card subtly peeking out, showcasing Zara's refined aesthetic. Computer-generated imagery transforms the urban setting into an innovative product showcase.

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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Zara

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Date posted:May 20, 2023
Source:Instagram