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Edeka Giant Floating Bratwurst in the News

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Edeka

Metadata

Brand Industry: Retail & Consumer Goods

Country: Germany

City: Munich

Effects / Animations: Large Objects, Fire & Smoke, Floating & Flying Objects

Surrounding: Skyline

Date posted: June 4, 2025

Source: Instagram

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This Edeka FOOH ad begins with a giant bratwurst floating above the Munich skyline, captured as part of a breaking news segment. This moment cleverly highlights the popularity of Edeka’s stadium bratwurst as the camera zooms toward the oversized sausage on April 4, 2025, revealing the phrase “Ein Hoch auf unsere Stadion Bratwurst!” written across it, with the brand’s logo proudly displayed below, while a yellow ticker scrolls beneath the scene. As a perfect blend of engaging storytelling and memorable product integration, the computer generated imagery enhancement is designed for generating buzz around the bratwurst's availability in stores.

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