Adidas Statue of Liberty's Torch Emits Red Smoke
Adidas: Messi's Arrival in the USA
This Adidas fake out-of-home (FOOH) ad features a sweeping shot of the Statue of Liberty against the New York skyline. The camera pulls back to reveal the statue's iconic torch emitting red smoke into the sky.
This computer-generated imagery (CGI) enhancement promotes Leo Messi's transition to the American sports scene with Adidas, symbolising his arrival in the United States.
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FOOH Impact ScoreOutstanding
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