Adidas Statue of Liberty's Torch Emits Red Smoke
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FOOH Impact Score
Outstanding
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This Adidas fake ooh ad begins with a sweeping shot of the Statue of Liberty standing tall against the New York skyline. This moment cleverly highlights the excitement of global sports culture as the camera gradually pulls back to reveal the full figure of the statue, its iconic torch now emitting red smoke into the crisp blue sky, signaling the arrival of Leo Messi to the United States for Adidas. As a perfect blend of resonant storytelling and distinctive product integration, the computer generated imagery enhancement is designed for promoting Messi's transition to the American sports scene with Adidas.
