Thérapy Sunscreen Lands at the Beach

Imagine a UNESCO heritage site getting a much-needed skincare upgrade. That’s the captivating premise of this Thérapy by Lina Khouili fake out of home ad featuring the ECRAN SOLAIRE SPF50. The video unfolds as a wide shot captures the serene beach in La Marsa, Tunisia, before an oversized sunscreen bottle thunders down onto the shore near the iconic Koubet El Haoua Carthage, scattering sand in all directions. The camera zooms in to reveal the product details and then pulls back with a shaky motion as a flock of birds glides past the sunlit sky. Using computer generated imagery, this Thérapy by Lina Khouili fake out of home ad transforms a tranquil coastal backdrop into an innovative product showcase.