Luvum Massive Ice Cube Crashes to Ground

This Luvum CGI campaign opens on a digital billboard wrapped around a building corner. A woman on the billboard sits on water, gently lifting liquid in her palm as it streams down, introducing the brand’s glacial marine algae skincare line.

The camera pulls upward as a giant ice cube materialises above the billboard and plummets to the street, shattering into scattered shards. One substantial block remains, becoming the focal point as more small ice fragments rain onto it. Luvum products—encased in frozen crystal, including the glacial marine algae gel mask and glacial marine algae serum—then drop before the ice slab.

An icy-textured “Coming Soon” text overlay teases the launch of these glacial-inspired skincare products. This CGI teaser transforms an ordinary city corner into a vivid stage for frozen textures and emerging products, building anticipation for Luvum’s new glacial ingredient collection.