Coca-Cola Santa Lowers a Truck out of Screen
Coca-Cola Santa Lowers Truck Out of Screen
This CGI video opens across the street from the Forum shopping centre, capturing a large digital screen displaying a Coca-Cola advertisement. Santa Claus appears on screen, pulling the display back like a curtain to peer underneath.
He then picks up a miniature Coca-Cola Christmas truck toy, placing it onto the snowy road. This triggers its transformation into a full-sized Coca-Cola Christmas truck with glowing lights, which then begins its seasonal journey.
Through effective computer-generated imagery, this Coca-Cola Christmas campaign transforms a shopping centre moment into a fresh, relatable spectacle, highlighting Coca-Cola’s support for their Christmas charity fundraiser.
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FOOH Impact ScoreImpressive
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Credits
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