Lindt Giant Box at Store Facade

This fake out-of-home ad opens with a wide shot of the Lindt flagship store at Piccadilly Circus. Pedestrians stroll beneath a festive shopfront, twinkling with holiday cheer and seasonal decorations, all leading the eye to a giant red Lindt box floating above the entrance.

The oversized box becomes animated, with chocolates traveling through a transparent tube system that loops in and out of its base. Cube-shaped windows on the front pop open to release individually wrapped truffles that drift through the air, delighting passersby with a taste of holiday magic.

Using computer-generated imagery, this Lindt Pick & Mix Advent Calendar campaign transforms an ordinary store facade into a vibrant celebration of personalised treats, highlighting Lindt’s unique way to make every day leading up to Christmas melt-in-the-middle delicious.