L'Oréal Paris Statue's Hair Flows in the Air
Joan of Arc at Place de Pyramides
This fake out of home ad for L'Oréal Paris opens at Place de Pyramides in Paris, where the golden statue of Joan of Arc is shown with flowing, glossy hair. This animation is achieved through innovative computer-generated graphics.
The ad humorously reimagines this iconic historical monument, as Joan of Arc holds a bold pink flag promoting Casting Crème Gloss. This positions the product as the key to radiant shine, even on statuesque legends.
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FOOH Impact ScoreImpressive
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Credits
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