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Max Mara Circus Installation at Park

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Credits

Brand: Max Mara

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Madrid

Effects / Animations: Large Objects, Floating & Flying Objects, Simple Motion, Complex Motion

Surroundings: El Retiro Park, Estanque Del Retiro Lake

Date posted: June 29, 2024

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In this Max Mara CGI video, the camera opens with a sweeping view across the Estanque del Retiro in Madrid, capturing El Retiro Park framed by towering circus-like structures crafted to resemble an artistic spectacle that introduces the Pre-Fall 2024 collection. The scene unfolds as a giant rotating ring spins at the center while a large, gleaming ball launches from one end of the elaborate framework, soaring seamlessly through the ring before rolling down and relaunching in a mesmerizing loop—culminating with the bold words 'MAX MARA CIRCUS' projected across the iconic cityscape. With an engaging use of VFX, this Max Mara fashion vignette CGI video transforms a familiar urban landmark into an experiential showcase, highlighting Max Mara’s vibrant seasonal storytelling.

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