Max Mara Circus Installation at Park
Ball Launches Through Ring at El Retiro
This CGI video for Max Mara opens with a sweeping view across Madrid's Estanque del Retiro, showcasing El Retiro Park. The scene features towering circus-like structures, designed to resemble an artistic spectacle, which introduce the Pre-Fall 2024 collection.
A giant rotating ring spins at the centre of the elaborate framework. A large, gleaming ball launches from one end, soaring seamlessly through the ring before rolling down and relaunching in a mesmerising loop. The video culminates with 'MAX MARA CIRCUS' projected across the iconic cityscape.
Through engaging VFX, this Max Mara fashion vignette CGI transforms a familiar urban landmark into an experiential showcase, highlighting the brand’s vibrant seasonal storytelling.
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FOOH Impact ScoreSolid
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