Pasqua Wine Bottle Facade with Grapes
Pink Butterfly Lands on Wine Bottle
This FOOH advertisement transforms a city street corner into a striking installation. A traditional wine shop facade becomes an enormous wine bottle structure, covered in ripe grapes and topped with a glowing pink butterfly affixed to the window.
The illuminated message '11 Minutes Odi et Amo' glimmers above the arched entrance, marking the celebration of Pasqua wines' centennial legacy. This Pasqua branded outdoor spectacle uses VFX to turn a familiar storefront into a fresh, relatable spectacle, highlighting Pasqua’s tribute to 100 years of storytelling through wine.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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