FOOH Impact Score:
Solid
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In this Pasqua FOOH ad, a city street corner transforms into a striking installation as a traditional wine shop facade becomes an enormous wine bottle structure. The scene unfolds as the bottle, covered in ripe grapes and topped with a glowing pink butterfly affixed to the window, draws attention above the arched entrance where the illuminated message '11 Minutes Odi et Amo' glimmers, marking the celebration of Pasqua wines' centennial legacy. With an engaging use of VFX, this Pasqua branded outdoor spectacle turns a familiar storefront into a fresh, relatable spectacle, highlighting Pasqua’s tribute to 100 years of storytelling through wine.