FOOH Impact Score:
Solid
Learn moreImagine standing in the heart of Paris, gazing at the Eiffel Tower, only to see a massive bag of Lay's chips leaning against it. That's the Distinctive premise of this Lay's cgi video featuring the Lionel Messi G.O.A.T. Limited Edition Potato Chips. The video unfolds as a person records the iconic landmark, capturing a bustling city scene, when an enormous snack bag—half the size of the Eiffel Tower—commands attention, blending seamlessly with the stunning sunset backdrop. Using CGI effects, this Lay's cgi video transforms a regular sightseeing moment into a Captivating product showcase.
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