Pasqua Book Opens Up at a Garden

Massive Book Opens in Palazzo Giusti

This Pasqua fake out of home advertisement transforms a centuries-old palace garden into a living storybook, celebrating wine. The video begins with an aerial shot gliding above Palazzo Giusti and Giardino Giusti, showcasing elegant manicured hedges and walkways leading to the historic building.

In the garden's centre, a giant book titled 'Ode al Futuro' lies open, featuring a realistic image of a wine bottle on its cover. As the book's massive pages slowly turn, they reveal colourful abstract patterns combined with words like 'biodiversity' and 'intertwines,' symbolising heritage and environmental harmony.

Engaging VFX are used to turn this classical Italian garden into an effective product showcase for Pasqua wine.

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FOOH Impact ScoreSolid
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Credits

Brand:Pasqua

Metadata

Work Type: FOOH
Country:Italy
City:Verona
Date posted:March 12, 2025
Source:Instagram