FOOH Impact Score:
Improvable
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Imagine a centuries-old palace garden turning into a living storybook. That’s the dynamic premise of this Pasqua fake out of home ad featuring a monumental wine celebration. The video unfolds as an aerial shot glides above Palazzo Giusti and Giardino Giusti, revealing an elegant layout of manicured hedges and walkways that organically lead to the historic building; in the center lies a giant book titled 'Ode al Futuro,' with a realistic image of a wine bottle on its cover. As the book slowly opens, its massive pages turn to showcase colorful abstract patterns mixed with evocative words such as 'biodiversity' and 'intertwines,' symbolizing the themes of heritage and environmental harmony. Using engaging VFX, this Pasqua fake out of home ad transforms a classical Italian garden into an effective product showcase.