Pernod Ricard Giant Basket of Bodrum Limes Travels to City
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FOOH Impact Score
Impressive
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A-Tier
B
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In this Pernod Ricard CGI video, a giant wicker basket brimming with bright green limes journeys along a rugged coastal route, followed by a single lime that tumbles through bustling city streets. The ad humorously reimagines urban exploration with a zesty twist as the lime finds its way into a vibrant orange cocktail garnished with a lime wedge, framed by a sweeping panorama of the city skyline. A dynamic piece that masterfully blends creativity with a compelling showcase of the brand’s commitment to preserving Bodrum’s heritage citrus through thoughtful partnerships and local cultivation.
