FOOH Impact Score:
Impressive
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In this Samsung vfx advertising, the scene opens with a view of the Kuwait Towers as a stylus pen flies toward one of the towers and draws a circle around it, revealing a new perspective on this iconic landmark through the lens of a mobile device. The scene unfolds as the camera zooms in and one of the spheres begins to open, releasing Al-Sadu weave pattern balloons that float into the sky, seamlessly transitioning to a spinning phone display where the stylus continues to encircle the Kuwait Towers on-screen. With a memorable use of computer generated imagery, this Samsung Galaxy S24 Ultra vfx advertising transforms cultural landmarks into a fresh, relatable spectacle, highlighting Samsung’s campaign to promote Circle Search with Google.