FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreIn this H&M BEAUTY FOOH campaign, three hot air balloons float gracefully above the iconic Stockholm City Hall, each carrying oversized beauty products in black and silver. The ad humorously reimagines urban skylines with a dynamic promotion, using these airborne displays to highlight the grand flagship opening. A captivating FOOH campaign that masterfully blends creativity with a memorable twist on brand storytelling.
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