FOOH Impact Score:
Solid
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This Candy Crush Saga mixed reality ad begins with a surge of giant colorful candy pieces rushing through a bustling subway station’s tracks. This moment cleverly highlights the game’s ability to bring joyful entertainment into everyday life as the animated candies dramatically stack and spill onto the platform, surrounding waiting commuters. As a perfect blend of engaging storytelling and creative product integration, the computer generated graphics enhancement is designed for increasing user engagement and encouraging downloads.