FOOH Impact Score:
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Outstanding
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In this Samsung fake out of home ad, the viewer is immersed in the driving perspective along Dubai’s iconic Sheikh Zayed Road as a massive futuristic blue structure looms beside the highway. The ad dramatically reimagines traditional billboards as the structure unfolds with seamless computer generated imagery into a digital screen showcasing the Dubai skyline and the towering Burj Khalifa, ultimately revealing the Samsung Galaxy X Fold7 as the centerpiece. A captivating concept that masterfully blends excitement and creativity with a showcase of Samsung’s forward-thinking foldable design.
Samsung Mobile
Samsung Mobile
Sony
Starbucks
BrandDubai
BrandDubai
Nissan
BrandDubai