Samsung Mobile Flip Phone Opens on Road Side
Samsung Flip Phone on Dubai Roadside
This Samsung fake out-of-home advertisement places the viewer in a driving perspective along Dubai’s Sheikh Zayed Road. A massive, futuristic blue structure appears beside the highway, dramatically reimagining traditional billboards.
Through seamless computer-generated imagery, the structure unfolds into a digital screen. This screen showcases the Dubai skyline and the Burj Khalifa, before ultimately revealing the Samsung Galaxy X Fold7 as the centrepiece.
The concept blends excitement and creativity, highlighting Samsung’s foldable design.
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FOOH Impact ScoreOutstanding
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