FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreLearnings
- Leverage architectural icons - for instant engagement and brand elevation
- UGC angles make it feel real - lean into imperfection for authenticity
- Mute proof your concept - a small amount of camera shake compliments the SFX, adding a layer of realism even for those with the sound off
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Imagine the Eiffel Tower transformed into a fight-ready spectacle. That’s the dynamic premise of this UFC FOOH campaign featuring the return of the UFC season in Paris. The video unfolds as five enormous punching bags in white, red, blue, and gray swing from a towering platform designed like a fight arena, echoing the motion of a Newton's Cradle as they collide with resonant force, sending loud thuds through the sunny Parisian sky. Using augmented reality, this UFC FOOH campaign transforms a globally recognized landmark into a clear product showcase.
Paris Saint-Germain
Olympics
AMIRI
Clarins
MARSEILLE
MARSEILLE
Victoria Beckham
J.Lindeberg +
USA Golf