UFC Sports Punching Bags in France

UFC Punching Bags in Paris

This UFC FOOH campaign features the return of the UFC season in Paris, transforming the Eiffel Tower into a fight-ready spectacle. The video depicts five enormous punching bags in white, red, blue, and grey swinging from a towering platform designed like a fight arena.

The bags echo the motion of a Newton's Cradle as they collide with resonant force, sending loud thuds through the sunny Parisian sky. Using augmented reality, this UFC FOOH campaign transforms a globally recognised landmark into a clear product showcase.

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FOOH Impact ScoreImpressive
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Credits

Brand:UFC
Artist:Why CGI

Metadata

Work Type: FOOH
Brand Industry:Sports & Recreation
Country:France
City:Paris
Date posted:September 23, 2024
Source:Instagram