Smash Box Star-shaped Makeup Stands at Monument

Smashbox Star-Shaped Makeup at Arc de Triomphe

This fake out-of-home (FOOH) CGI advertisement for Smashbox Cosmetics features a star-shaped makeup palette, co-branded with 'CHRISTIAN COWAN' and 'smashbox'. The palette is prominently displayed in front of the Arc de Triomphe in Paris.

The scene depicts the palette's lid smoothly opening to reveal a set of vibrant, multi-coloured makeup shades, before gently closing again. This computer-generated imagery transforms the iconic landmark into a showcase for the brand's artistic presence.

The visual highlights Smashbox Cosmetics’ collaboration during Paris Fashion Week and its feature in the Christian Cowan show on 28 September 2023.

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FOOH Impact ScoreSolid
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Credits

Brand:Smash Box

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:September 28, 2023
Source:Instagram