FOOH Impact Score:
Outstanding
Learn moreImagine a tuk-tuk transformed into a mobile billboard for a beauty brand. That’s the Distinctive premise of this The Ordinary fake out of home ad featuring a giant bottle of their product. The video unfolds as a tuk-tuk, parked on a busy street in Thailand, is shown with the oversized bottle mounted on its roof. As it navigates through the vibrant city, the bottle remains steady, effortlessly drawing attention. Meanwhile, a neon signage featuring The Ordinary’s logo lights up, marking the brand’s product availability in Thailand through Sephora Thailand, EVEANDBOY, and Shopee Thailand. Using CGI effects, this The Ordinary fake out of home ad transforms an everyday tuk-tuk into an Impactful product showcase.
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